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The SEO Process

We are a minimalistic SEO agency on-purpose whose job is get your business ranking well with effective conversion to get you quality leads for you to close.

Our focus is your ROI.  We will show you exactly WHAT to do and WHY to do it.   No contracts, just results.

Schedule a FREE COMPREHENSIVE AUDIT and find out what other SEO agencies are not sharing.  You will find our approach honest, transparent and results-oriented.

Areas of Focus:

On-Page SEO:  Many factors affect Google rankings.  We believe the top 20% of effort affects 80% of the results.  We use this as a guideline to determine the steps that are most important to build trust with Google that lead to better ranking results.  Focusing on high quality, authoritative content coupled with sending the right signals to Google are key.  The goal is to help you become the authority in your market and leverage your website as a digital asset that grows business. 

Citations:  These are online directories like Yellow Pages, SuperPages, Yelp, etc… Now, being in these directories will not guarantee you great rankings but it DOES signal to Google you are a legitimate business, with consistent, accurate information across the Internet.   The more directories you are in, done right, the better.

Backlinks:  Back linking is like a popularity contest: the more votes your site gets from other trusted sites in Google’s eyes, the better your site ranks.  High quality association signals Google you are worthy of being trusted.   Google is all about the end-user experience: providing quality, topical and geographically-relevant content.  This can make it harder to differentiate and compete in your market.  With a winning strategy, the cards are proactively stacked in your favor.


I am married to my beautiful wife of 15 years and blessed with two amazing children.  I’m an outdoor guy, who loves to hike the mountains, kayak on lakes and rivers, health and fitness as well as heavily investing in ongoing personal development.

I manage the daily operations of the SEO company we founded in 2016.  I am grateful to also maintain a business consultancy providing coaching and training services to 100’s of business owners.

With our location-independent business and homeschooling the kids, we reside on Florida’s Gulf Coast Winter/Spring and Upstate New York in the Summer/Fall.


I have amassed a wide variety of professional skills and experience over the course of my career in the following areas: ​business management and consulting, sales and business development, sales training, business coaching and training, search engine optimization (SEO), traditional and internet marketing, digital advertising, web design and development and 1000’s of public speaking engagements.

​My passion is to help business owners identify and overcome their challenges.  To see breakthrough and growth in their businesses at a level that allows them to accomplish their personal and professional goals and dreams.
I believe success is NOT an amount of money.  It is developing relationships and creating memories.  As a Christian, I realize it is about achieving peace, joy and fulfillment in all areas of life, based on an obedient, trusting relationship with God.   I’ve learned that we can fulfill our potential by acting on faith on a regular basis and making a positive impact on those around us.