We live in a fast-paced world. A world where many people cut corners, lie, cheat and steal. Not looking to be negative but we all know it is the truth.
Lost seem to be the virtues of honesty and integrity. Honor, trust, faith, going the extra mile and transparency.
I firmly believe that, to succeed in business today, it requires a confidence in your skills AND being openly honest and transparent with your prospects and clients. People are NOT used to it. Most business owners I talk to tell me they have been burned, promised the world and then lied to. Commitments broken, money wasted, leaving a bad taste in their mouths.
Transparency and honesty WILL change your business because it will change the quality of your business relationships. Be the person who tells the truth, stands firm to a commitment, who shares what others will not. That has ALWAYS been my business philosophy, but one I could only implement fully when I started my business. I answer to myself alone & can do business the RIGHT way.
I am always transparent, I am always honest and I am committed to overcommunicating,to the point I might share to much. My philosophy is that my clients and prospects do not have to wonder what I am thinking, what I am doing or why I am doing it. They know EXACTLY how & why.
I feel like it is a breath of fresh air to business owners when you are willing to show all your cards & just let them make a decision if they see value in what you do and how you can help them.
Commit to transparency in your business and watch what happens?
Got a scenario you have done this? What happened? How did it turn out? Share below…
It’s a decision. It’s all about perspective. Will we focus on being disciplined & choose to align ourselves with our goals & work to achieve them now?
Or, will we procrastinate. Will we tell ourselves “someday I will get to that.”
Just a reminder “someday” is NO day.
If we focus on the former stated commitment of disciplined work ethic, we will it get to the end of our lives and regret that we didn’t do what we wanted.
Are your daily decisions taking you closer to your goals or further away? It’s the little daily decisions that make all the difference.
We live in a society where so many people live with the mindset of “I’ll get to that tomorrow,” or “someday I will do that.”
What a tragedy.
None of us are guaranteed tomorrow. I know that all too well. My stepmom passed away suddenly two weeks ago today & it sent our family into a whirlwind of emotions & pondering life, purpose, meaning, relationships & making a difference.
We MUST live today. “Yesterday is history, tomorrow is a mystery, today is a gift which is why it is called the present.” Today is all we have. We must live like we do not have tomorrow because, the truth is, we just do not know. We should go to bed at night with our head on our pillows, feeling like we gave the day a great effort, leaving it all on the table.
You wonder why so many people are left unfulfilled, unhappy, empty, bored and unfocused. Because we all know we have more inside of us then we are using. I read in Think & Grow Rich by Napoleon Hillmany years ago, “all unhappiness stems from the lack of unachieved potential.” In other words, we DO know we can do more, be more, give more, become more and don’t. And when we don’t, we are completely dissatisfied, even subsconsciously disappointed in ourselves. Hence, the reason, often, for so much depression and anger in our society.
I urge you to give life all you have. Be willing to fail but fail forward. Learn from your mistakes and apply what you learn to become better. When dealing with adversity and struggle, do not ask, “why is this happening to me?” Instead, ask “what can I learn through this, what am I missing that I can do to get over this obstacle faster?”
Perspective is EVERYTHING.
Attitude is EVERYTHING.
Belief is EVERYTHING.
You CAN succeed and fulfill your potential. You CAN be the first in your family to succeed in your career or business. You CAN make a positive impact in this world. But, you must first BELIEVE & know that you have inherent value and worth. You have unique talents & abilities that God gave you as a gift. Your gift back to Him is what you do with them.
Be YOU. Use YOUR uniqueness to impact this world. Don’t procrastinate and have wishful thinking. Do not live a life of regret. Discipline yourself to keep pushing forward. The only way you fail is if you quit. Be known for your tenacity, your optimism, your resilience, your relentless consistency to change yourself, your life & this world.
You have seeds of greatness within you. You MUST cultivate them.
SUPER pumped to have launched my Facebook Group: The Unstuck Entrepreneur a couple weeks ago…
ATTENTION: if you are a business professional, a business owner or are an aspiring entrepreneur who wants to FULFILL YOUR POTENTIAL & LEVERAGE YOUR TALENTS & ABILITIES TO ACHIEVE SUCCESS IN YOUR BUSINESS OR CAREER, I invite you to join & poke around. Further, if you know any like-minded individuals who could benefit as well, share with them. People need a positive, forward-thinking environment committed to excellence in all areas of life…
I am honored to share this journey with over 200 motivated & inspired people so far, with over 20 expressing interest in committing to a private accountability group to help drive them to higher levels of success. Humbled & fired up for these amazing people!!!
The group is designed to help business owners/entrepreneurs enhance their business mindset, perspective, prospecting, sales, presentation, ROI, pipeline management etc… skills to succeed at a higher level by being more effective and intentional with every action taken in their businesses.
We are planning for amazing things in this group moving forward !!! See you inside !!!
Join The Unstuck Entrepreneur by clicking on the image below…
After a number of great chats with business owners this past week, I am seeing another VERY common issue.
And, it is one that can be seen across all different industries…
The concern of a “newer” business owner/professional who does not have tangible evidence of their credibility. Meaning, they do not have verifiable results or a client base they have been able to deliver a successful service for.
When you are new in business & are looking to tell people you offer services but don’t have documented evidence that you have been successfully serving others, what happens?
You likely are lacking self confidence or belief that you can help someone. You are like a deer in headlights, frozen because you don’t know how to proceed.
The way to handle this is to be honest & transparent. “Mr. Prospect, I have been investing heavily in my education & training & am passionate to help you accomplish your goals. What I want you to know is I am PARTNERED with some great people who I can leverage as resources to help me in the process of providing high quality services to you that will exceed your expectations.”
In other words, “I am new but committed to hard work & I’ve got people who have my back to help me get you results.”
It is totally okay to do this. In fact, I recommend it. People will appreciate your honesty…Lean on the resources behind you until you establish your own credibility & results.
BUSINESS TIP: Doing business face-to-face is better than over the phone or online.
If you CAN meet with a business prospect in person, DO IT.
Sure, technology allows us to leverage our time & be more effective BUT it can remove the personal factor that is needed.
Meeting in person allows your true colors, your passion, your commitment to serve that prospect come out. They cannot see it over the phone. Further, it allows you to see your prospect’s reaction to conversation which can be used to settle concerns & direct to an agreement.
Don’t use tech as a crutch. Be smart & meet in person whenever you can!!!
Every business today has a website, not every business has a Google My Business (GMB) listing, and, not every business has a well-optimized Google business page.
Treat it like your second website, be sure everything is filled out, match your main category to your top-ranked competitors, add photos regularly, even add to the new blog post feature once a week.
The more “love” you give to your Internet presence, the more reason Google has to come back, read it & re-rank you. This is the world we live in now…consistency will keep your business relevant in a world of noise.
Questions, comments, want a free custom site audit? Let us know!!!
SEO TIP: Are you properly telling Google what your website is about? Are you telling Google what each of your pages are about?
Now, Google is smart enough these days to figure this out by reading through the content on your site pages BUT, after much testing & positive results, I am 100% confident having strong on-page SEO is vital to your business success online.
Your “title tags,” or “meta titles” as they are called are important. You must get these dialed in properly. Same goes for your page titles and also for the “chapter headings” on your pages, otherwise known as H1, H2, H3 tags etc…
Same goes for the rest of your content, photo optimization (alt text) etc…
A well-structured website will highlight the right info & give Google direction how to navigate & assist in improved rankings…
Need help? Have questions? Want a 3 minute audit of your site? Reach out today…
People are visual learners. In fact, 72% of learning can be contributed to visual aids. Video is a powerful tool that not enough people are utilizing in their business.
It can seem overwhelming to get your message out & do it consistently given all your other responsibilities in your business. If you can commit to 1-2 videos per week, 60-90 seconds long, and optimize them properly, it can help grow your business.
This video is designed to show you how you can optimize your YouTube videos to a geographic area as well as other tips. Video should be part of your marketing strategy & YouTube, seeing it is owned by Google, should be central to it.
Do NOT worry about being perfect & scripted. If you stumble over your words the first few times and the lighting isn’t right or your voice is off, like mine is in this one, don’t worry about it. People want authenticity and will respond to you BETTER with all your flaws and imperfections. Social media is like a first date: people trying to impress everyone but that is NOT reality.
Be real, be raw, be passionate about what you do & offer great tips & suggestions that can truly help people & you CANNOT fail!!!